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WHAT IS A POP-UP
A "pop-up shop" is a short term, temporary retail event that is "here today, gone tomorrow". Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers. A pop-up shop allows you to communicate your brands promise to your customers through the use of unique and engaging physical, environment while creating an immersive experience. |
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BENEFITS OF A POP-UP
Engage customer offline Create "Get it while you can" Market Merchandise around a season or holidays Educate new customers Go where the customers are Generate Brand awareness |
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DIFFERENT TYPES OF POP-UP SHOPS
Vacant retail space Shopping centres Exhibition centres Mobil pop-up Department store Events |
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